JD Sports to launch a new esports event

JD Sports, a mainstream UK-based trainer and sports retailer, has announced that it will be launching a new esports event (JDX) this summer.

The event will include tournaments on FIFA 19, Rocket League and Fortnite and qualifiers will be held in both London and Manchester. Those who win the competition will have the opportunity to join Team JDX, be part of the company’s national campaign and take part in training in Las Vegas.

Stephen White, Group Marketing Director of JD said; “Esports is a natural fit to our customers and they are central to everything that we do. Gaming has a huge reach and relevance to the JD audience and we’re delighted to be bringing our first Esports events to London, Manchester and Salford this summer.”

The esports industry has accelerated over recent years and it is predicted to continue to grow. Many other mainstream retailers have also become involved in the industry including Nike and GAME.

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